Posted by Matt Swenson on 21 April 2026
eTourism Moves: New Hires & Promotions for April
Just as the temperatures are heating up, so is news from the destination marketing world. Here is the latest in the eTourism world.
Richmond Region Tourism
Jerrine Lee, who has seemingly done it at all Richmond Region Tourism, has been promoted to a newly created position of chief growth officer. In the role, she will focus on aligning the DMO’s marketing, sales, and visitor experience teams, integrating data and insights, and driving visitation through a unified growth strategy. The change supports the organization’s new strategic plan, which will be introduced in May.
Said Lee: “I look forward to building on our strengths and working alongside our all-star team and partners to grow tourism’s impact on our economy and community. This is an exciting place for residents and visitors alike – and we can’t wait to welcome even more people in the years ahead.”
Bermuda Tourism Authority
Eric Kincaid, a familiar face in the hospitality and DMO world, has joined the Bermuda Tourism Authority as vice president of sales and business development. Kincaid brings a strong track record in destination marketing and convention sales, with leadership roles at Choose Chicago, Destination DC, and Marriott International. In his new role, he will lead the authority’s global sales and business development efforts, strengthening strategic partnerships and driving growth in group and business travel across key markets.
Sylvia Weiler Sojern
Sylvia Weiler is back at Sojern, the leading AI-powered travel marketing platform, as president and general manager of global destinations. The appointment completes a broader leadership restructure designed to scale Sojern’s three core verticals—Corporate, Property, and Destinations—following the successful unification of Sojern and Adara in March.
A travel industry veteran, Weiler previously played a key role in building Sojern’s destination business from the ground up. She returns to the company following senior leadership tenures at Zartico (as Chief Revenue Officer), Tripadvisor, and Airbnb.
Said Weiler: “We are navigating an increasingly complex and competitive landscape, where access to the most sophisticated travel-intent data, combined with AI-driven personalization and transparent measurement, enables our partners not just to reach travelers, but to influence decisions with precision and confidence at scale. I’m energized to lead this next chapter and deliver even greater impact for our partners globally.”
Tara Hippensteel
Grapevine CVB
Tara Hippensteel has been tapped as leisure and international sales manager for the Grapevine CVB.
With more than 25 years of experience in the industry, Hippensteel has built a reputation for cultivating industry partnerships and supporting international, leisure and student travel markets. Her expertise spans trade sales, destination marketing, revenue growth and collaborative tourism development.
Christine Spencer
Philadelphia CVB
Christine Spencer has been promoted to vice president of partnerships and marketing at the Philadelphia CVB. She’s been in the DMO’s marketing department since 2019.
Jasmin Hough
Visit Orlando
Jasmin Hough has been promoted to senior marketing manager with Visit Orlando. After six years with Universal Orlando Resort and two years at Legacy Vacation Resorts, Hough joined the DMO in August 2023 as brand marketing manager.
Amelia Ware
Visit Salt Lake
Amelia Ware has been promoted to director of marketing at Visit Salt Lake, which she joined in 2024.
Katlyn Southern
Cartersville Museum City USA
Katlyn Southern is director of brand strategy and positioning at Cartersville Museum City. She’s been with the Georgia DMO since July 2023 and was a member of Destination International’s 30 Under 30 in 2025.
Visit Savannah
Faith Rouché continues her upward trajectory at Visit Savannah and is now the DMO’s public relations coordinator. She began as an intern at the destination and earned a full-time position that year.
Pipere Sailer
Mills Falls Resort Collection
Pipere Sailer is director of sales and marketing at Mill Falls Resort Collection, bringing extensive experience to one of New Hampshire’s most iconic Lakes Region destinations.
Sailer returns to New Hampshire after more than seven years with Vail Resorts, where she served as senior national sales manager with a focus on the Northeast Region, supporting Mount Snow, Okemo, Stowe, Hunter, and Mount Sunapee. She began her career at Mount Sunapee Resort in Newbury, N.H., building strong roots in the state’s hospitality and tourism industry.