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8 December 2021
Virtual Event - 14:00 - 18:00 (GMT +4)

Sameh Behairy
Digital Innovation Manager at Banque Misr


  • Started career in 2010 through Web development in Majid Al Fatutaim Egypt lunching one of the first ecommerce marketplaces for Retail.
  • Worked as the integration manager between 2013 to 2015 in the largest Investment Bank in Egypt – “Efg Hermes”
  • Between 2013 and 2015 we have launched the first online stock trading platform in Egypt along with the Largest research online library for stock coverage
  • In 2017 I have managed the technical development ,support & operation teams of the first BNPL model in Egypt “Valu- Fintech Company”
  • In 2019 I have initiated the first whatsapp business AI based channel in the banking industry in Egypt through Banque Misr along with many other tech based products.
  • Helped in creating the Digital Factory the biggest fintech hub in the banking industry in Egypt.
  • Now Managing the Digital Innovation department in Banque Misr

Agenda Sessions

  • Panel: Upgrading Legacy Systems and Improving Infrastructure