Financial Fitness Passport (FFP) is a comprehensive financial wellness platform that helps people understand where they stand, identify financial gaps, and take smarter next steps. Through personalized assessments, gamification, educational tools, optional account connectivity through Plaid, and Penny, an AI-powered financial coach, FFP brings cash flow, protection, investments, retirement, taxes, estate planning, and more into one engaging experience designed to make financial planning easier to understand and act on.