Liam Martin

Senior Director, Global Insights at Broadridge

Speaker

As a senior member of Broadridge’s European team, Liam partners with asset management marketing and distribution leadership teams on how they can better engage with the European fund industry. Using granular asset and flow intelligence plus Broadridge’s Fund Buyer Focus programme, which annually interviews over a thousand fund selectors globally, he has a unique data-driven insight into the evolving needs of wealth intermediary clients – and what that means for the asset managers serving them. Areas of specialism include third-party wealth selection criteria, competitive benchmarking on client experience and brand, and product innovation trends and unmet needs. Prior to joining Broadridge, Liam was with BlackRock where he worked with the Retail, iShares and Digital Wealth distribution teams delivering innovations to fund distribution in Europe through data-driven sales strategy and sales technologies.