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Middle East Event Show

Exhibition & Seminars: 18 - 19 August 2026
Sheikh Maktoum Hall, DWTC, UAE
Awards: 20 August 2026
Madinat Jumeirah, Dubai

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Profile

THA by ARMONIA is an international award-winning staffing and workforce operations specialist for the events industry.

Formerly known as THA Staffing, it rebranded in 2026 following its acquisition by ARMONIA, a French family-owned group founded in 1974 with €1.7B revenue, 44,000 employees, and operations in 27 countries. THA operates across four business lines: Live Experiences (ex: conferences, festivals, exhibitions), Destinations & Culture (ex: theme parks, museums, stadiums), Retail (ex: luxury boutiques, brand activations), and Global Events (ex: World Expos, Olympics, F1, COP summits).

Notable clients include Louis Vuitton, Chanel, Gucci, Six Flags, GITEX, and major film festivals, with flagship work as execution partner for the Saudi Pavilion at Expo 2025 Osaka. THA maintains a 20K+ active freelancer network, holds Great Place to Work® certification, is a UN Global Compact participant, and was named Best Event Recruitment Agency 2025 at the Saudi Event Awards.

Led by CEO Benoit Honnart, the company combines the agility of a specialist workforce provider with the systems, scale, and infrastructure of a global group, aiming to bring the same standard of talent and execution to any market or brand it serves.

“We Turn Human Potential Into Operational Excellence”