Lawrence Bressler

Former VP of Marketing at Disc Medicine

Speaker

Larry is currently a Strategy Partner for Sensa Life Science Consulting. He is a proven senior commercial executive with 20+ years in global marketing, launch, and market access strategies across rare disease, specialty, and vaccines within both startups and large pharma, including Merck, GSK, Shire, Rhythm, Chiesi Global Rare Disease and most recently Disc Medicine. Throughout his career, he specialized in crafting and executing successful go-to-market strategies, seamlessly integrating my legal and business acumen to navigate complex regulatory landscapes, analyze business development opportunities, develop transformative messaging, and open new markets. His experience includes building and leading collaborative organizations, with a strong track record of enhancing both revenue and profitability across different organizational scales, from nimble startups to established Fortune 500 firms. Within ultra-rare disease specifically, he has a history of leading impactful product launches on a global scale, establishing commercial frameworks from the ground up, fostering relationships with Key Opinion Leaders, and engaging patient advocacy groups to elevate brand positioning in areas such as LSDs, Hematology, and Endocrinology.