Deana Lewis

CMO at The Mather Group

Speaker

Deana Lewis is a Chief Marketing Officer with nearly 20 years of experience leading strategic marketing across wealth management and asset management. She is known for building integrated strategies that strengthen brands and drive both organic and inorganic growth.

As Chief Marketing Officer of The Mather Group (TMG), a national fee-only wealth management firm, Deana leads marketing with a clear mandate: drive growth by combining creative thinking with a client-first mindset. She has built a diversified marketing engine that integrates brand, demand generation, and emerging technology to accelerate client acquisition and deliver measurable business results.

She believes effective marketing starts with understanding what people need, then reaching the right person at the right time in a way that can make a meaningful difference.

Deana's career spans independent firms and global financial institutions. She led marketing at IRON Financial, an independent investment and wealth management firm, helping shape its growth strategy and market positioning. She later joined Northern Trust Asset Management, where she held marketing leadership roles across the U.S. intermediary business and helped position investment products for the wealth advisor market. This breadth of experience brings a broad commercial perspective to her approach to marketing and growth.

Deana was named one of Columbia College Chicago's 25 in 2025, recognizing distinguished alumni for professional achievement and impact. She is also a 2026 WealthManagement.com Industry Awards finalist for Chief Marketing Officer of the Year, recognizing her leadership in marketing and growth within the RIA industry.

Deana is a graduate of Columbia College Chicago, where she studied Arts, Entertainment, and Media Management with a focus on business and entrepreneurship.