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The growing relevance of private markets for wealth investors

Posted by on 01 July 2026
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In recent years, the landscape of private markets has evolved significantly, creating exciting opportunities for wealth investors seeking diverse sources of return.

Traditional public markets often fall short in delivering income, total return, and diversification opportunities - areas where private markets shine. Keith Jones, Global Head of Private Markets Product at Invesco, discusses why wealth investors are increasingly considering private markets and how firms like Invesco are helping bridge the gap between institutional and wealth management spaces.

The evolving landscape of private markets

Over the past five years, private markets have undergone dramatic changes. Investors now have access to a broader array of private market asset classes, thanks to the growing need for private capital financing. Statistics reveal that over 80% of U.S. companies with revenue exceeding $100 million are private, with even higher numbers in Europe. This trend highlights the increasing demand for private financing across various sectors.

Beyond diversification, thematic investment areas such as infrastructure and real assets are emerging as significant opportunities. Jones notes that the trillions required for AI build-out and energy investments represent vast capital requirements that private markets can help fulfill. These emerging thematic investment opportunities further underscore the appeal of private markets for wealth investors.

Overcoming barriers: Invesco's solutions

Traditionally, private markets have been considered an institutional asset class. However, this perception is shifting as wealth investors seek access to similar opportunities. At the forefront of this shift is Invesco, a firm with over 40 years of experience in private markets investing and $130 billion in assets under management.

Invesco is leading the way with innovative frameworks, such as the launch of an LTIF structure providing access to European private credit with semi-liquidity features and increased transparency. Additionally, their newly introduced ETF series offers access to CLOs, delivering more liquidity to the secondary market. These solutions reflect Invesco's commitment to bringing institutional capabilities to wealth managers.

Private markets and their growing relevance to wealth investors

Private markets are becoming increasingly relevant to wealth investors as they understand the value proposition they offer. This understanding transitions beyond theoretical discussions to practical applications, with advisors and home offices recommending these allocations. The demonstration of resilient return profiles during periods of market distress reinforces the appeal of private markets.

Navigating illiquidity in private markets

Illiquidity remains a key consideration for investors in private markets. Jones points out that liquidity should be regarded as a feature of the product, not a design flaw. The illiquidity premium is a component that differentiates private from public markets, emphasizing the need for longer-term holds. Educating investors on these distinctions is essential to aligning expectations with investment strategies.

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