Aarti Bhaskaran

Global Head, Research & Insights at Snap Inc.

Speaker

Aarti is a storyteller, strategic thinker and insights leader with over 18 years of experience in insights. As leader of Global Research & Insights at Snap Inc, she leads a team with a mission: to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence, and to be a voice for Snapchat at industry forums and conferences.

Aarti’s career has taken her across the globe. Prior to Snap, she managed a portfolio of clients at Kantar that included Microsoft, LinkedIn, Visa, TikTok and Snapchat. Before that, she built the Insights and Analytics practice at WPP Media Canada. She moved to Canada from Singapore where she led brand performance and creative development research for PepsiCo and other global clients.