In this webinar, Alison Campbell explores how communication effectiveness is influenced not only by what is communicated, but also by the order in which communication is delivered, the psychological drivers influencing audience response and the behavioural impact communication creates.

In this practical, demonstration-driven session, Etien Yanev demonstrates how one tool can replace the work of an entire marketing function - from strategic planning and audience research to visual content creation and professional video production.

The session is structured around three core roles: the AI Strategist, who manages research, campaign briefs, and reusable prompt systems within Claude Projects; the AI Creative Director, who creates presentations, infographics, and visual assets using Claude Artifacts and Gamma; and the AI Video Producer, who transforms concepts into finished video content using Claude and Higgsfield.