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eTourism Summit
21-23 April, 2027
Wynn Las VegasLas Vegas, NV
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Inspired Insights

USTA President and CEO: “Standing Still Is Not a Strategy"

Looking for a boost, USTA is pushing for the lame duck Congress to avoid a potential government shutdown.

Are Travel Influencers Losing Their Sway and What Does That Mean for the Tourism Industry?

Social media stars paid to chronicle their travel experience appear to be losing their influence among ordinary tourists, according to research from Hilton’s 2027 Trends report.

What Destination Marketers Should Expect from AI Beyond the Hype

Over the next few years, AI will stop being a feature destination marketers shop for and start being the foundation their work runs on.

What You Can Learn from This Well-Done Campaign in Cabarrus, NC

Cabarrus Burger Madness, a now annual tradition, attracted visitors from 14 states and participating restaurants sold 9,500 specialty burgers.

Taste of Home Finds its Sweet Spot in Milwaukee

On Dec. 9, Taste of Home will bring its annual holiday Cookie Exchange to Milwaukee for the first time.

Visit Raleigh’s Loren Gold to Succeed Dennis Edwards as CEO in 2027

In a way, Gold has worked towards the promotion throughout his entire tenure at Visit Raleigh.

Travel Advisors Make Gains Despite AI's Growth, but How Long Can It Last?

A 2025 study from MMGY Global, a traveling and tourism marketing agency, found two-thirds of Americans expecting to use a travel advisor in the next two years.

eTourism Moves: New Hires & Promotions for October 2026

There’s been a flurry of activity in the eTourism community. Here are the latest hirings, promotions, and other personnel moves.

Record Cruise Travel Projected for 2027

A new forecast from AAA predicts 22.4 million people in the U.S. will go on domestic and international ocean cruises in 2027, a 3.6% increase over 2026.

6 Destinations That Shine on Halloween

There are few better times of the year for a traveler to get into the spirit of a destination than Halloween.

Daniel Cuellar Lands as CMO of The Florida Keys & Key West

Cuellar spent more than a decade at both Continental Airlines and United Airlines leading their advertising efforts. More recently, he was chief marketing officer, Americas, at Qantas.

AI Has the Travel Industry Talking. Now Comes the Hard Part.

In its fourth year, the 2026 World Travel Expo (WTE) Miami is giving artificial intelligence its biggest role yet in its programming, dedicating three 45-minute educational sessions to the technology.

The Data Behind Raleigh’s $40M Red Hat Amphitheater Relocation

The 5,990-seat, 1.25-acre amphitheater has been closed and under construction since April 2025, making way for the expansion of the adjacent Atlantic Union Bank Convention Center.

Return Visitors Boost Baltimore’s Tourism Economy

When Visit Baltimore says visitors feel at home in Charm City, it has some compelling statistics to prove the point.

Study: Vacations Are Getting Longer

The Landing study, which polled 1,000 U.S. consumers, finds that vacationers are making do with traditional choices but wish for better accommodations.

Meet Sean Dixon, New President and CEO of Visit Colorado Springs

The destination marketing veteran is set to take over later this month as president and CEO of Visit Colorado Springs, succeeding Doug Price, who is retiring after nearly 16 years at the CVB.

Panama City Beach Defies Trends with Increased Tourists

The Panama City Beach CVB and Bay County Tourist Development Council reported a 6.9% increase for the fiscal year to date.

World Economic Forum Study Shows Record Gains in Travel

The WEF’s Travel & Tourism Development Index reports a record 1.5 billion international tourist arrivals in 2025, one of many positive signs for DMOs and other organizations promoting travel.

Sevierville Invites Visitors to Walk in Dolly’s Footsteps

Among the worldwide tributes for the legendary singer and performer is a new walking tour debuting in October in Parton’s hometown of Sevierville, a cozy community in the shadow of the Great Smoky Mountains.

How Visit Austin Turned a Convention Center Closure Into a $748M Marketing Win

The DMO was awarded the Marketing Momentum Award at the ESTO 2026 conference for a leisure campaign that generated 28,300 hotel bookings, $9.36 million in direct hotel revenue, and a reported $748 million in total economic impact.