Day 1 - Tuesday, June 23rdTuesday, 23 June 2026 - PST

In every corner of the short-term rental industry, women are showing up—and shaking things up. What once started as a side hustle or passion project has turned into full-scale businesses, investment portfolios, and industry-shaping movements. But this isn’t just a “women’s story”—it’s a business story, a profitability story, and a leadership evolution we all benefit from.

• Updates on STR policies and recent changes. Where are we now versus 6 months ago? What is new in the industry? What does it mean for the short-term rental market?
• How are you dealing with current market conditions?
• As the industry continues to consolidate, how are owners and operators adjusting to market conditions and overall STR market performance?
• How are owners looking at acquisition and disposition activity in the last 6 months and through the end of the year? How can operators thrive in a consolidating industry?
• Which markets are hot? Which are not?

• California’s STR markets are highly seasonal and hyper‑local, what does the data say?
• What’s new in revenue management? Any need to use products or analytics ?
• Best ways to optimize occupancy in shoulder seasons, price for events, and use data to outperform competitors in crowded markets.
• Compare/contrast seasonal demand in CA vs. nationwide or related markets

• How are mergers and acquisitions among property management companies reshaping the short-term rental landscape today and creating opportunities for growth and efficiency?
• Has the market become increasingly competitive? How have these consolidations allowed companies to expand their portfolios, streamline operations, and enhance service offerings?
• How do you make your first acquisition of a property management company, or, on the flip side, how do you position your company for a sale?
• What are some strategies for acquiring smaller (under 40 units) companies? How do you find them? How do you value them?
• Case studies & best practices for M&A

• What are the most effective marketing channels for attracting new clients to a short-term rental management company?
• How can you leverage partnerships with real estate agents, property developers, or other industry professionals to gain more clients?
• What role do online reviews and testimonials play in client acquisition, and how can you use them to build trust and credibility?
• How can you create a referral program to incentivize existing clients to refer new property owners to your management company?
• What specific tactics can you use to target property owners who are new to short-term rentals and may not yet have a management solution?

• What are the most profitable upsell opportunities in STRs?
• How can operators seamlessly integrate upsells without disrupting the guest experience?
• What technology tools make it easier to manage additional services?
• How should operators price ancillary services to maximize uptake?
• Can partnerships with local businesses generate significant additional revenue?

• How can STR operators determine the best design style that appeals to their target audience while staying within budget?
• What are the key design elements that enhance guest experience and lead to higher occupancy rates?
• How can interior design influence pricing strategies and justify premium rates for a property?
• What are some cost-effective design strategies that deliver a high ROI for STR operators?
• How can operators leverage interior design to stand out in competitive markets and attract higher-paying guests?
• How do you balance design trends with timeless elements to ensure long-term appeal?
• What role do guest reviews play in evaluating the success of design choices, and how can feedback influence future design decisions?

• What are the benefits of using AI for content creation, such as property descriptions, ads, and social media posts?
• How can AI models assist in market research and competitor analysis to stay ahead of industry trends?
• What are the potential applications of AI in guest experience personalization, beyond operational tools?
• How can custom AI models be trained to understand specific needs or niche markets within the STR space?
• What ethical considerations should STR operators keep in mind when using AI for guest data analysis or communications?
• How can AI-driven insights help with decision-making around pricing, promotions, and property positioning?

• How can STR operators find financing partners who understand the unique needs of the industry?
• What key characteristics should STR operators look for when evaluating potential development partners?
• How can STR operators and developers effectively align their goals to ensure long-term success?
• What are the specific challenges STR operators face when partnering with traditional real estate developers?
• How can financing models be tailored to better suit the short-term rental business model?
• What role do industry-specific data and metrics play in securing financing for STR developments?
• How can STR operators work with developers to design properties that maximize both long-term profitability and guest experience?