30 September 2026
Live Online
08:30am - 11:30am BST | A One-day Course
30 September 2026
Live Online
08:30am - 11:30am BST | A One-day Course
Innovation Accounting: Measuring What Matters When the Future Is Uncertain
Build confidence. Report clearly. Decide faster.
Track desirability. Prove viability. Demonstrate feasibility.
The most effective innovation teams don’t rely on vanity metrics. They identify critical assumptions, track validated learning, and make evidence-based calls, even before revenue. This highly interactive session shows you how to design metrics across desirability, viability and feasibility, build a practical Innovation Accounting dashboard, and strengthen governance and stakeholder confidence, so you can make better go/no-go decisions when the future is uncertain.
What you'll learn
- Principles of Innovation Accounting and why traditional KPIs fail early-stage innovation.
- How to distinguish vanity metrics from actionable, evidence-based metrics.
- How to map critical assumptions and define learning goals across desirability, viability, feasibility and strategic fit.
- How to design and build an Innovation Accounting dashboard with evidence-based decision points to pivot, persevere or stop.
How you'll learn
- Highly interactive, Miro-based delivery with hands-on exercises and real-time collaboration.
- Build your own dashboard using a current project with visual frameworks and templates.
- Fast-paced experience with interaction every 5–10 minutes and real-world examples.
- Small cohort (12 participants) for personalised feedback and practical support.
Why choose this programme
- Demonstrate clear progress before revenue to build stakeholder confidence.
- Make better go/no-go decisions and allocate resources with evidence, not opinion.
- Establish a repeatable measurement system you can implement immediately across projects.
- Strengthen innovation governance and portfolio transparency across your initiatives.
Request a Call Back
Bring Innovation Accounting to Your Team
Scale the impact of Innovation Accounting across your organisation with customised learning solutions tailored to your objectives, teams, and preferred language.
Informa Connect Academy: Even more...
- Accessible – 24/7 availability from wherever you have an internet connection
- Flexible – take control of where, when, how and the rate at which you study
- Professional – industry leading course directors and tutors
- Network – use our online tutorial forum to ask questions, discuss and share knowledge with tutors and like-minded professionals from around the world
- Cost-Effective – save money with no additional travel or accommodation costs