Agenda - Middle East Event Show - Seminar Agenda - Day One

Showing 3 of 3 Streams

Main Stage

Seminars Stage

Workshop Zone

11:30 - 12:15Panel Discussion

Built to Last: Resilience as the Events Industry's New Standard

Natalie Crampton - Director, TEC Event Management
Benoit Honnart - CEO, THA By Armonia
James Payne - Acting CEO & CFO, Electra
Nancy Ozbek - General Manager - Mall Division, Sharaf Group
Sidh NC - Co-Founder & Managing Director, QnA International
Shoba Hari - CEO, Eventlab

12:45 - 13:30Panel Discussion

National Visions & Mega Events: Driving Economic & Cultural Impact

Sara Essa - Presenter, Commentator * Voice Over, Sara Essa
JX Paulin - Chief Commercial Officer, Electra
Nowshir Engineer - CEO, SM Productions Events LLC
Zeeshan Sajid Amin - Head of Growth, Medialinks
Hassan Abdulhamid - Founder & CEO, No1Events

13:40 - 14:10Panel Discussion

The AI-Proof Industry? Why Events Might Be Technology's Biggest Blind Spot

Azza Hegazi - Head of Global Brand Experience - MENA, Snapchat
Tala Abu Taha - Chief Public Affairs Officer, Viola Communications
Walid Faza - Chief Operating Officer, Tangents
Georgia Maalouf - Partnerships Manager, JAM Event Services
Gokul Bajaj - Country Head & AVP of Sales, Cvent

14:25 - 15:10Panel Discussion

The Gulf Rivalry and the MICE Opportunity: How UAE and KSA Are Reshaping the Regional Events Map

Katie Cuthbert - Vice President, Commercial, LIVE·TEAM
Thomas Staunton - CEO, Sold Out National Event Management

15:15 - 16:00Panel Discussion

The Middle East Live Boom: Sports & Entertainment as Growth Engines

Daniel Andrews - CEO, Purpleglo
Katie Cuthbert - Vice President, Commercial, LIVE·TEAM
Ellie Fleming - Head of Sport Development, Coca-Cola Arena
Cosmin Ivan - CEO, Platinumlist
Adam Rhodes - Events Sector Leader, Aggreko

16:15 - 17:00Panel Discussion

Rebuilding the Chain: Supply, Sourcing, and the Road Ahead

Mukhles Odeh - CEO, Pyxis
Steve Theivendrarajah - Group Portfolio Director, Event Production Show
Shrey Jasani - General Manager, Jasani LLC

17:05 - 17:35Keynote

Ras Al Khaimah Rising: The Power of Events in Destination Development

Iyad Rasbey - Vice President, Destination Tourism Development, Ras Al Khaimah Tourism Development Authority

17:40 - 18:25Keynote

Human to Human: What the Industry Is Really Thinking

Enrico Gallorini - Co-Founder & CEO, GRS Research & Strategy

18:30 - 19:15Panel Discussion

Creators, Communities & the Future of Engagement

Shaikh Fahad - Marketing Manager, MCH Global
Daniel Andrews - CEO, Purpleglo
Sujoy Cherian - CEO • CREATIVE TECHNOLOGIST, Option One Design Studio
Sharon Philip - Social Media Creative Strategist, xNDigitize

11:30 - 12:15Panel Discussion

Viral Events: Designing Experiences That Travel the World

Alan C. Johnson - Editor & Creative Producer, The Event Index & The Third Archive Project
Shéa Bennett - Strategy Director, Identity Middle East
Ninoshka Cardoz - Associate Creative Director, MCH Global
Gauri Chadha - Co-Founder & Creative Director, The Big Night Events
Jai Sharma - Founder, Envelop Designs Arabia

12:45 - 13:30Keynote

Human First: Designing Experiences That Stick

Stephanie Verheyen - Senior Event Producer, GPJ Middle East

13:40 - 14:10Panel Discussion

Greener by Design: Making Sustainable Events Real

Willean Master - Chief Operating Officer, Electra
Jon Noonan - Founder & Managing Director, -45dB
James Mistry - Founder & Managing Director, JAM Event Services

14:25 - 15:10Keynote

Tools and Tactics Every Event Professional Must Be Using Right Now

15:15 - 16:00Keynote

Personalized at Scale: Turning Data into Experiences

Neeshil Pabari - Founder and Managing Director, Lüp Events

16:15 - 17:00Keynote

Inclusive Events: Designing for Accessibility & Belonging

17:05 - 17:35Keynote

The Festivalisation of Events: Turning Every Experience Into a Destination

Mila Seku - Design Director, LINKVIVA

17:40 - 18:25Panel Discussion

More Than a Venue: Building Year-Round Event Hubs

Walid Faza - Chief Operating Officer, Tangents
Rhyn McCutcheon - Head of Business Development, Coca-Cola Arena
Mohamad Yehya - General Manager, Space42 Arena

18:30 - 19:15Keynote

From Pitch to Production: Turning Event Concepts into Reality

Gauri Chadha - Co-Founder & Creative Director, The Big Night Events

11:00 - 14:00Paid Workshop

Using AI to Boost Your Productivity and Your Team

Sara Correia - Founder, SpringEvents

15:00 - 18:00Paid Workshop

ESG & Carbon for the Events Industry – Part One

Mary Marshall - Managing Partner & Chief Harmonist, Green Alchemy Project Management
Fred Marshall - Chief Alchemist, Green Alchemy Project Management
Mia Tahan - Designer, Cool Down
Adam Hoult - Chief Operating Officer, NCZ

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Middle East Event Show - Seminar Agenda - Day OneTuesday, 18 August 2026 - GT (Gulf Time, GMT+04:00)

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