Kate Ardini

Chief Marketing Officer at Mariner

Speaker

As a marketing leader, brand advocate and natural connector, I take tremendous pride in driving growth and developing high-performing teams. I believe in the power of differentiation that comes with being a purpose-driven brand, and that the best marketing and communication strategies drive conversations, engagement and long-term relationships.
My areas of expertise include:
•Developing and leading teams that drive growth for public and private companies. Industry experience includes professional services, financial services and technology.
•Building and showing business value through modern marketing principles, including balancing brand/demand/performance media investments, empowering analytics/AI and promoting a human-centered-design mindset.
•Managing corporate reputation, thought leadership and communications platforms.
•Bringing a passion for creativity in industries being challenged by disruptors.
•Planning and executing paid, earned and owned campaigns that drive awareness, consideration and sales while promoting a test-and-learn culture.
•Acting as a trusted partner to leaders across the c-suite focused on delivering results.
•Driving strong employee engagement.
•Promoting the power of diverse teams.
•Making a positive impact on the marketing industry through coaching and mentorship.
Community impact and industry participation are both incredibly important to me. I have been a board member at The Ad Club since 2016, and was recently asked to join their executive board. My love for news and media recently led me to join 1440 as an advisor. I have also led presentations and panels for many leading industry organizations including the Association of National Advertisers, Brand Innovators and Boston Interactive Media Association/Greater Boston Chamber of Commerce.
Outside of the marketing industry, I am on the board of PERT Consortium, an organization comprised of physicians focused on pulmonary embolism research.