Thursday, September 17, 2026 - Day 1Wednesday, 16 September 2026 - US/Pacific

Historically the most well-reviewed session of this nearly 20-year-running East Coast summit, this interactive session offers a unique opportunity to benchmark and connect with industry peers. Featuring live polling and open discussions, participants will explore advanced topics in speaker programs, guided by seasoned experts with decades of experience in operations, compliance, and marketing. This session provides actionable insights and fosters meaningful connections to advance your expertise in speaker program development and execution. Note: This session will not be recorded. Key Topics:

• AdvaMed vs. PhRMA code best practices
• Patient education programs by HCPs or others
• Live monitoring and AI applications in practice
• Multi-state licenses and TOV considerations
• FMV breakdowns: FSS, travel, meals, and adjusted rates
• Enforcement trends and marketplace changes
• Venue appropriateness and mixed promotional programs
• Speaker engagement: Training, utilization, and compensation limits
• Innovative HCP education methods: Virtual and in-person programs
• Monitoring and auditing: Metrics, surveys, and exceptions processes
• Vendor selection, program planning, and execution best practices
• Bridging business needs with compliance and risk management
• Training field reps to address compliance and off-label questions
• Alcohol optics at venues (e.g., wineries/breweries)
• Late arrivals, walk-ins, and program cut-off times
• Reps sharing patient access solutions post-program
• History, purpose, and evolution of speaker programs

• Design compliant alternatives to traditional dinner programs with strategies for invitations, RSVPs, attendance tracking, and speaker/meal selection
• Implement guardrails for nuanced events that balance creativity with strict regulatory adherence
• Build a robust "Three Lines of Defense" framework, integrating commercial monitoring, compliance oversight, and audit validation
• Maximize resource efficiency with hybrid compliance-operations roles and risk-based monitoring approaches
• Use real-time risk metrics and transactional systems to identify and address compliance issues in high-volume programs
• Strengthen governance and collaboration to engage business leaders and ensure seamless compliance integration

This session focuses on sophisticated measurement approaches that demonstrate educational impact and value of programs. Learn how to evolve beyond traditional presentations and attendance metrics to create truly transformative educational experiences.

• Harnessing data to match the right speakers with the right audiences
• Using peer learning network insights to optimize speaker deployment and invitation targeting
• Personalizing patient case examples and content based on real-world data
• Practical applications of AI in speaker program optimization and attendance prediction
• Implementing comprehensive pre/post assessments that capture practice change indicators
• Moving beyond attendance metrics to meaningful educational outcome measures
• Creating continuous feedback loops for ongoing program refinement

• Explore key trends in speaker programs using a leading providers benchmarking survey, speaker bureau data, and whitepaper as foundational insights
• Engage in live audience polling to benchmark attendee practices against survey results and whitepaper findings
• Participate in dynamic discussions driven by live polling results, with expert insights, remarks, and interactive Q&A
• Foster collaboration through attendee experience sharing, creating an interactive and engaging environment
• Highlight a real-world client collaboration to showcase practical applications and success stories

• Address the impact of inflation on FMV rate adjustments, with considerations for differing company sizes, types, and therapeutic indications across pharma and AdvaMed sectors
• Explore evolving FMV policies for social media influencers, reflecting trends in digital engagement and varying industry practices
• Navigate challenges in managing unique sub-specialties, speaker pushback, and service hour adjustments, tailored to diverse organizational needs
• Examine the growing trend of licensing deals for pre-recorded programs and their implications for FMV compliance
• Review FMV program essentials, including transportation, accommodation, and meal limits, speaker training remuneration, and speaker “tour” payments, with a focus on adapting to 2026 trends

• Build high-impact speaker bureaus by integrating TLL field intelligence to identify speakers who resonate with specific audience segments, considering company size, type, and therapeutic focus across pharma and AdvaMed
• Determine optimal bureau size and composition based on 2026 trends in therapeutic areas, target demographics, and compliance requirements
• Develop systematic recruitment approaches that balance expertise, influence, and compliance, while addressing the unique needs of different company types and indications
• Create tailored presentations and multi-channel communication strategies to engage diverse HCP segments, ensuring relevance and impact in today’s challenging access environment
• Leverage speakers' professional networks, medical societies, and compelling value propositions to drive attendance from top-tier HCPs, even for established brands, while adapting to the latest industry trends

We will split into tables and connect on role-specific challenges first, then cross functional pain points, communication hurdles and problem solve for actionable results. Join this session to find solutions in conversation with your teams.

• Driving speaker programs standardization across company
• Applying governance and documentation across organization while processes are growing and changing every day
• Benchmark on managing set of requirements/company rules with vendors, how to store rules for quick recall
• How to get information for metrics within the company when working cross functionally