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Friday, September 18, 2026 - Day 2 - US/Pacific
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Friday, September 18, 2026 - Day 2 - US/Pacific
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Showing 1 of 1 Streams
General Session
8:00am - 8:30am
Registration & Breakfast
8:30am - 8:45am
Producer Remarks and Co-Chair Remarks
- Katelyn Reichheld - Conference Producer, Informa Connect
8:45am - 9:30am
DOJ and FDA Enforcement Forecasting and Priorities
- Address live and pre-conference anonymous questions from industry professionals, focusing on key compliance concerns for 2026
- Forecast emerging regulations, enforcement trends, landmark cases, and updated guidance impacting speaker programs and HCP engagements, with attention to pharma and AdvaMed distinctions
- Review recent speaker program settlements under DOJ scrutiny, highlighting lessons learned and evolving compliance expectations
- Analyze white-collar enforcement trends amidst federal staffing challenges and their impact on DOJ priorities and oversight
- Assess the potential influence of the 2026 post-election landscape on DOJ enforcement, offering actionable insights for adapting speaker program policies
- Explore DOJ concerns about HCPs educating patients on disease states or products, focusing on compliance challenges, ethical boundaries, and enforcement risks
9:30am - 10:15am
Q&A with Restaurants: Best Venue Practices and Industry Insights
- Effective strategies for choosing and evaluating restaurant venues for your events
- Key trends in restaurant contracting, including managing charges and addressing unmet minimums
- Analyzing whether your company is overpaying for restaurant events and how to optimize costs
- Challenges in not serving alcohol and offering semi-private rooms
10:15am - 11:00am
Evolving Speaker Programs and Mature Brand Approach: Compliance, Innovation, and Relevance
- Strategies for building differentiated, data-driven content in speaker programs that meet OIG "same or similar" compliance thresholds while adding depth and context
- Techniques for guiding agencies to develop innovative, compliant content through strategic collaboration and refinement
- Practical methods to measure and demonstrate content variation across speaker programs, ensuring regulatory alignment and mitigating risk
- Advanced approaches for refreshing materials and maintaining engagement for mature brands, with compliant strategies for evolving presentations
- Insights on transitioning or maintaining bureaus for mature products, adapting to changes in disease states, and evolving industry practices
- Andrea Luker - Vaccine Marketing Operations and Compliance, Congress and Peer-to-Peer Lead, GSK
11:00am - 11:30am
Morning Networking Break
11:30am - 12:15pm
Open Forum: Enhancing Speaker Programs - Understanding HCPs Expectations
- Dive into the key expectations of KOLs regarding travel, experience, reimbursement, and the perceived value of their time
- Success and Challenges: Explore what has been effective and what hasn't in managing HCP schedules and commitments, including timelines, logistics, training, and documentation
- Uncover the non-monetary motivations driving HCP participation in speaker programs and how these can be leveraged to foster engagement
- Discuss best practices for aligning speaker program design with KOL preferences to improve satisfaction and program effectiveness
- Haley DeBarge - Director of Customer Engagement, Spinal Simplicity, LLC
12:15pm - 12:45pm
Level Setting with Speaker Programs Sales Representatives
Join us as executive sales representatives from major organization share their tips for:
- How to foster open communication and learning between sales team and compliance, operations and marketing
- What challenges are reps facing and what they wish you knew
- Time involved from start to finish in planning a live program, size of territory traveled in a car, finding compliant ways to recruit
- Kat Murphy - Senior Sales Enablement Specialist, Biodesix
- Beagy Fils-Aime - Specialist, Speaker Program & Customer Engagement, Jazz Pharmaceuticals
12:45pm - 1:45pm
Networking Luncheon
1:45pm - 2:30pm
Enhancing Communication Across Marketing and Promotion Review Committees
- Develop strategies to work effectively with regulatory and legal departments to refine and improve content, ensuring alignment and compliance
- Establish effective communication channels with the medical team to enhance the development of materials and documents, ensuring clarity and accuracy
- Integrate marketing, operations, and compliance teams to create a cohesive strategy that drives effective content creation and implementation
- Foster unity around the application of guidelines, ensuring all teams are aligned and committed to consistent execution
- Discuss methods for monitoring content effectiveness and responding to feedback to continuously improve materials and processes
- Jenny Alonso - General Counsel and Chief Compliance Officer, Neurelis
2:30pm - 3:15pm
Large, Mid-Sized, and Small - Comparing the Unique Challenges Based on Varying Company Types
- Unique challenges of companies varying in size in what regulations they must adhere to
- Difference in approach to speaker programs based on size
- How to ensure the appropriate level of training and communication organization-wide
- When small-to-mid grows quickly internally, how do they meet market needs?
- How can smaller companies react faster to constant changes in market or field needs year over year?
- Size perspective on live, virtual and hybrid meetings
- Context from mid-size on how to manage resources and budget
- How do you create efficiencies on overlapping roles without burning out employees?
- Beagy Fils-Aime - Specialist, Speaker Program & Customer Engagement, Jazz Pharmaceuticals
3:15pm - 3:20pm
Close of Conference - See you in 20217!
